About me

  • 18 years as a tried & tested UX professional
  • Director level experience in UX and Product
  • Super power in translating insights into innovation
  • 50+ projects as London based freelancer

My Summary Statement

“..I feel very blessed to have discovered UX research & design in 2005 since the skills required were an exact match with my natural strengths and abilities. I eagerly consumed the works of many of the then UX thought leaders and embarked on a successful career where I have reputation for seeing the most challenging projects through to successful completion.

I’ve developed into a confident UX leader with special strengths in the unearthing of insight gems and then translating them into innovative new products and features. A final string to my bow is the ability to shepherd a strong design vision through the often turbulent development and launch phases helping to bring it to market not only intact but positively radiating once in the hands it’s intended audience…”

Skills & experience

Leadership & Sectors


Anthony has a wealth of knowledge that allows him to have a true undertstanding of what it means to create a successful online experience. He can be trusted with confidence to take ownership of a projects large and small and deliver them to an incredibly high standard.

Anthony provided us an excellent service in delivering two high profile Web projects for BUPA as a key part of the TH_NK design team. His engagement and facilitation skills on top of his innovative, dedicated and professional approach to his work and profession ensured we delivered great value to the client. 

Anthony is a genuinely nice guy who is always happy to help. Abrs have been lucky enough to have had Anthony represented us at 4 different clients over the last couple of years – The feedback has always been excellent. He is expert in his field and I would have no hesitation is recommending him.

UX career timeline


Leading & teaching UX

Continued leadership roles in research, design & production plus a training program to share my secret sauce for product success.


UX leadership rolls

Leadership roles such as Associate UX Director as well as interim Product Director driving innovation, development & launch.


UX career develops

Advanced UX experience gained (e.g.complex informatics products, dashboard design and design for tablet/mobile)


UX career progresses

UX career progresses in the London freelance market (client side and agency side)


Hands on UX project

Project to work with a Boston based UX team to re-design a suite of large financial services websites


Introduction to UX

Contract to implement the recommendations of usability & accessibility reports to several large financial services websites


Web design for SMEs

Design and development of websites for small to medium sized organisations


Web design training

CompTIA’s I-Net+ Internet Technology & Certified Internet Webmaster (CIW) Design & E-commerce programs

Next steps

green star iconView my project samples

green star iconTo start a conversation go to Let’s talk

green star iconVisit my LinkedIn profile page

green star iconSee a simple list of all my projects: userexperiencedesigner.co.uk